iPhone apps to decide celebrity Christmas cookbook battle
18.05.12
The Primrose Bakery app, launched just last week, has amassed thousands
of international downloads and currently tops the charts in Britain,
Australia and Canada.
The luxury bakery app, which offers 20 cake recipes, comes with a special "tilt
function" for awkward worktop angles, as well as a new touch-free
feature to avoid getting sticky fingers on the screen.
Homebakers and amateur cooks are said to prefer the user-friendly nature of an
app, which often includes videos and step-by-step instructions with visual
aids to help chefs learn as they go.
As the use of smartphones, tablets and mobile technology grows, the apps are
likely to be come even more popular among time-short cooks.
However, experts doubt that celebrity chefs' cookery apps will ever overtake
traditional cookbooks in the Christmas contest.
"A cooking app is a brilliant thing, until you have to turn the page with
hands caked in dough," food
writer Jay Rayner told the Observer .
Source: Telegraph.co.uk