Who will buy Samsung Focus S Windows Phone?
18.05.12
As I've oft harped: In business, perception is everything . Apple is among the world's best marketers, able to make the simplest new feature seem like the company invented it. Apple's marketers have an amazing knack for making small things look larger than life. So Apple adds voice commands and questions to iPhone 4S, and suddenly it's magic. But voice-feature Siri obscures the truth about iOS: It's a tired, desktop PC-like user interface that has changed little since the first iPhone shipped in June 2007. By comparison, Windows Phone 7.5 "Mango" is fresh and uses the touchscreen more sensibly -- to accomplish meaningful tasks rather than launch applications.
But there is the perception problem, and much of it Microsoft's creation -- mishandling Windows Mobile development and marketing, starting around v5 in 2005. Microsoft lost its mobile mojo, which it only started recovering with Windows Phone 7's launch a year ago and seriously regained with Mango's release in late September. Windows Phone looks and feels nothing like Android or iOS, and it's better suited to touchscreens because it is task oriented. The most natural user interface is you, something Microsoft demonstrates it gets with Windows Phone. But the perception of innovation belongs to Apple and iPhone and, to a lesser degree, Android and Google.
Source: BetaNews