Couple converts small store into retail gadgets company
18.05.12
Earn less to help the customers save more.”
This is the slogan that the Garcia couple successfully employed to transform their small sari-sari store business into one of the largest gadgets and accessories companies in Cebu in over 10 years – The Cellpod Shoppe Inc.
Couple Edward and Nathalie Garcia also shared the key strategies which also helped them to grow the business with at least 14 outlets in Cebu now. These strategies are trust in themselves, perseverance and hard work.
In building the gadgets and accessories brand, Garcia said they carried the slogan – “We earn less to help you save more.”
This means that the Garcias will have to maintain a small profit margin because they want to give every one an opportunity to own their preferred gadgets carried at their company’s outlets.
“It has always been that way for us, that’s how we did the sari-sari business before and we believe in the same formula that if you give your customers the right price for the products that you sell along with other give-aways, they will always give in and buy from you,” Garcia said.
Source: Inquirer.net