WhistleOut.com predicts 5 NBN strategies
18.05.12
SYDNEY 14 November 2011. WhistleOut is one of Australia’s leading comparison sites, offering comparisons for mobile phone and broadband plans, mortgages, credit cards and more. WhistleOut recently analysed all price plans announced by internet service providers on the NBN so far showing they are comparable to ADSL prices , and in many cases cheaper for what you for what you actually get on a speed and per Gigabyte price.
Now, WhistleOut’s Cameron Craig Forecasts 5 strategies providers will use to lure your custom
1) Exclusive Content
“Internet service providers who offer exclusive content will have a compelling offer that people will pay a price premium for. Telstra are signing up the digital rights for full replays online of all games of Australia's favourite sports (AFL and the NRL soon). Vodafone has exclusive rights on the cricket for mobile phones, and will likely be looking to be cover off all internet access rights for the future, giving them another of Australia's favourite sports for exclusive replays, on demand highlights and specific games. From a business point of view, exclusive content is great, you can charge a price premium for it but what does this mean for consumers? Missing out on favourite sporting events?”
Source: The International News Magazine