Monster, Beats by Dr. Dre to split up, but first: new headphones
18.05.12
Beats Electronics and Monster Cable Products, two companies that together defined the current $1-billion headphone industry with the Beats by Dr. Dre line, are parting ways at the end of the year.
But before the two become competitors in a segment of consumer electronics that is just as much about fashion as it is technology, a wave of new Beats by Dr. Dre headphones and boom boxes (built by Monster) will hit store shelves.
At the Consumer Electronics Show in Las Vegas last week, I caught up with Jimmy Iovine, Beats Electronics' chairman and CEO of Interscope Geffen A&M Records, to talk about what products the Beats brand had planned for 2012 (you can see our interview in the video above).
First up will be the new Mixr headphones, designed by Grammy-winning producer and DJ David Guetta. The Mixr is a lightweight and strong design -- I twisted and bent the headband, and it returned to form and never felt week -- that offers the bass-heavy sound Beats is known for. At $279, the Mixr is set to hit U.S. stores in early February in black and white. They're already available in Europe.
Source: Los Angeles Times