Vertu goes touchscreen with the Constellation
23.02.12
Dubai: As global smartphone adoption continues to accelerate, it was only a matter of time before Vertu got into the game. The Nokia-owned company — known for its hand assembled, blinged-out devices — wants to move with the times with its new full touchscreen smartphone called Vertu Constellation.
Launched on October 18 at a star-studded event in Milan, the device, CEO Perry Oosting hopes, will transform the UK-based company by taking advantage of its existing bouquet of with-phone services and ‘bringing it alive' on a bigger touchscreen.
Purchase of a Vertu phone gives users access to a ‘concierge' service through which they receive priority bookings to events and assistance around the world. With the Constellation, the company has introduced new applications and services, including one for personal security and access to exclusive clubs.
While its relationship with the Finland-headquartered Nokia is never referenced, Vertu, which does not publish sales figures, has become a dominant player in its category, according to IDC, with surging demand in the Middle East, Russia and China often cited as catalyst.
Source: gulfnews.com